When you are in a dominant market position it is often hard to sustain but I do think there is more going on with RIM/Blackberry. RIM managed to hop on and ride the corporate mobile market during the formative years of the market. Now the enterprise mobile market is maturing Blackberry is being swept aside by other competitors. Unless something dramatic occurs Apple, Google and possibly Microsoft are going to dominate the mobile enterprise space over the coming years. RIM, Nokia and HP might still have some share but I think we are all set for the next 5 years and it’s not good news for RIM.
Currently most organisations have Blackberry as their corporate standard for email and calendaring on a mobile device. In 12 months time many will have changed this for a multi platform strategy. The sheer weight of demand for Apple and Android devices makes this strategy unavoidable.
Read/Write article highlighting how Bank of Amercia and Citigroup are moving away from Blackberry.
Last month, Apple reported that 80% of Fortune 500 companies are testing the iPhone, including Procter & Gamble, General Electric and JPMorgan Chase & Co., the latter of which is also considering Android, saysBloombeg.
The article also cited an August survey by Sanford C. Bernstein & Co., which found that 74% of U.S. and U.K. companies now let employees use non-Blackberry devices and in the U.S. alone, that number is 83%. Cost and employee preference were the two main reasons for the switch, the poll found.
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