Google took another step into the UC marketplace today with the introduction of number portability to Google Voice.
Number portability is critical to Google in that it allows a user to move their existing mobile/cell number to the Google Voice service. Without the ability to port numbers the service would take a much harder path to growth as users would be unable to take their long held and critical contact number over to Google. While portbaility remains only in testing and Google Voice is still not available outside of North America I’ve little doubt that Google are looking to spread the service globally.
Why is it taking Gogole so long to move outside of North America…they have to deal with existing Telecom carriers who typically like to mix gross inefficiency with anti competitive practises to maintain their high margins.
Take a jump over to the Techcrunch website for the details of the story here
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