Next year is a big year for Microsoft with new releases slated for Windows ( Desktop, Slate and Phone) and Office. There are also announcements due for the next Xbox and how they aim to grow Skype but these are far outweighed by the need for Microsoft to get their Windows and Office release right.
The major issue that Microsoft must face and halt is the erosion of the Windows Platform dominance which amongst all else is posing a major challenge to the Office franchise. The Office team are constantly being told within Redmond that they have to be ‘first and best with Windows’ but their customers are giving them a very different message. Customers are saying; we still rely on your Office software but we want it to be available on all major devices and operating systems ie Apple and Android.
This problem will not go away in 2012, even if Windows has the most successful launch. Due to the general lag of the IT industry Android and Apple growth will only increase within the Enterprise in 2012. The calls from enterprise customers are only going to grow louder. How Microsoft respond will be fascinating – do they attempt to stall and give a ‘Wait for 8′ message or do they allow the Office team to invest further in iOS and Andoird?
Microsoft represent the best elements of consumer and Enterprise IT and they are in position to help Enterprise drive into consumerisation of IT but they can not let the dominance of Windows ‘best and first on Windows’ philosophy win out. Ultimately if the non Windows franchise have to wait and stunt their non-Windows development Microsoft may find that the entire market has moved on without them.
I find Microsoft a fascinating company to observe. They are so large and such an integral part of consumer and Enterprise IT you see different contradictions and tensions within the same organisation you tend not to see in other technology companies. There is nothing more interesting than seeing the tension between products that are OS agnostic who wish to exploit the new devices and the Windows machine that attempts to squash this by insisting on the ‘best and first on Windows’.
Ultimately HTML5 may be the answer, it seems to be the one standard that Apple, Google and Microsoft all broadly agree on. Perhaps Microsoft developing a rich set of Office applications that work on all HMTL5 browsers and devices could be the big story of 2012.
Popularity: 1% [?]
