That’s the end of the written word, by the way… or pretty much.
Listening to Marthin De Beer, Senior Vice President of Cisco’s Emerging Technologies Group (ETG), who this morning addressed the Networkers at Cisco Live crowd in Barcelona, it’s easy to believe that in a few years you won’t be reading this anymore.
You’ll be watching it instead… because video is essentially taking over the (online) world.
According to De Beer, by 2013 90 percent of Internet traffic (and around half of all mobile traffic) will be made up of video, representing the biggest development in networking since voice and data first traveled along the same wire. It’s not a shift Cisco is worried about, though.
On the contrary, the company is doing its utmost to help the process, fired up by the growth in demand for video-based tools such as Cisco TelePresence, which has been sold to 550 enterprise customers since its launch in October 2006.
De Beer says video is “like chocolate”: once you try it it’s easy to get hooked. And getting people hooked depends on two things.
The first is simplicity. For all its high-definition, life-size, in-person brilliance, says De Beer: “the best thing we did with TelePresence was having the one-button push-to-talk feature. It’s CEO-proof.”
Building on this philosophy, Cisco is adding medianet capabilities to many of its existing technologies so business networks can handle video without creating a headache for IT administrators, and launching applications which harness the power of video but are simple to use.